INTERNET MARKETING

If your online presence is not generating business or traffic to your website, or encountering design and development issues, then BALANCIKA Outsourcing can be the solution to your need.
Our team knows that online marketing doesn't simply mean placing a banner or an ad on another website but requires a comprehensive strategy to build traffic, boost search rankings, create brand recognition, and enhance sales with a sharp focus on its target market.

Web Design & Development Solution
E-mail Marketing Campaigns
Search Engine Optimization (SEO)
Social Network Marketing

 

Your success is our vision and we'd make sure that we provide you with the best available online strategies to make your website a search engine favorite.

Web Design & Development

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services.

Social Network Marketing

Social Network Marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus promote society's well being as a whole. Examples of social marketing include the use of campaigns to encourage people use seat belts, follow speed limits, or not to smoke in public. Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having "two parents"—a "social parent", including social science and social policy approaches, and a "marketing parent", including commercial and public sector marketing approaches.

Balancika Outsourcing At A Glance
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IT OUTSOURCING 

 A true consulting approach Do you likely to recognize the value of maximizing IT infrastructure? The challenges that IT managers and departments face today are more diverse and complex than ever before. The…

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INTERNET MARKETING 

If your online presence is not generating business or traffic to your website, or encountering design and development issues, then BALANCIKA Outsourcing can be the solution to your need. Our team knows that online…

Read More >>

MARKET DEVELOPMENT 

One of the most fundamental needs in any business is to understand the market for new/existing business development. Many business flounder and fail because they are so busy working on the business itself, they…

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ABOUT OUTSOURCING

Why OutsourcingWith the economy driving towards globalization, many companies are hard bound to gain a competitive advantage by cutting their costs, optimizing efficiency, and great customer service. So how do you go about doing that in a limited time? If you are looking for a one-word answer then offshore development or outsourcing is your gateway to success. Outsourcing software development has proven to be a great success for many companies worldwide. Globalization is forcing a lot of company's to constantly improve their competitive edge. Outsourcing will reduce your internal costs while allowing your company to focus on its core competencies. In a fast moving technological world, it is unlikely that your company will be able to design a whole spectrum of technical software.

definitionOutsourcing is the act of one company contracting with another company to provide services that might otherwise be performed by in-house employees. Often the tasks that are outsourced could be performed by the company itself, but in many cases there are financial advantages that come from outsourcing. Many large companies now outsource jobs such as call center services, e-mail services, and payroll. These jobs are handled by separate companies that specialize in each service.Outsourcing is the contracting out of a business process, which an organization may have previously performed internally or has a new need for, to an independent organization from which the process is purchased back as a service.

Advantages

  1. Swiftness and Expertise: Most of the times tasks are outsourced to vendors who specialize in their field. The outsourced vendors also have specific equipment and technical expertise, most of the times better than the ones at the outsourcing organization. Effectively the tasks can be completed faster and with better quality output
  2. Risk-sharing: one of the most crucial factors determining the outcome of a campaign is risk-analysis. Outsourcing certain components of your business process helps the organization to shift certain responsibilities to the outsourced vendor. Since the outsourced vendor is a specialist, they plan your risk-mitigating factors better.
  3. Reduced Operational and Recruitment costs: Outsourcing eludes the need to hire individuals in-house; hence recruitment and operational costs can be minimized to a great extent. This is one of the prime advantages of offshore outsourcing.

ReasonsThere are many reasons that companies outsource various jobs, but the most prominent advantage seems to be the fact that it often saves money. Many of the companies that provide outsourcing services are able to do the work for considerably less money, as they don't have to provide benefits to their workers and have fewer overhead expenses to worry about. Depending on location, it may also be more affordable to outsource to companies located in different countries Outsourcing also allows companies to focus on other business issues while having the details taken care of by outside experts. This means that a large amount of resources and attention, which might fall on the shoulders of management professionals, can be used for more important, broader issues within the company. The specialized company that handles the outsourced work is often streamlined, and often has world-class capabilities and access to new technology that a company couldn't afford to buy on their own. Plus, if a company is looking to expand, outsourcing is a cost-effective way to start building foundations in other countries.

HistoryIn the 1950s and 1960s, certain business practices became popular that made outsourcing a necessity. Companies started to focus on having a large business that could directly control all other aspects of their business. Companies looked to expand their businesses as much as possible. As a result, corporations became bloated as they expanded overseas. In the 1970s and 1980s corporations decided that they needed to either cut down or refocus their energies on the parts of their businesses that they were good at. They found that they couldn't stay flexible if they were trying to manage everything under the sun. As a result, outsourcing grew in popularity. Outsourcing was the perfect solution for corporations that were trying to expand globally. The leaders could focus on what made their businesses special, and they were able to send other parts of their business management to other locations.

Help Desk

help desk

Registered Address
BALANCIKA Outsourcing
31-32 (1st Floor)
Boro Katara, Soarighat Road
Chawkbazar, Dhaka-1211, Bangladesh
Email: info@balancika.com

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